Case Study
Okanagan Wedding Co.
Refined décor for modern events.
Summary
Complete AI transformation of a wedding décor rental business, including an AI-built website, intelligent SMS and email assistants, automated SEO content pipeline, CRM replacing HubSpot, and automated invoicing and payments.
Problem
Every part of the business was manual. The owner was spending 15+ hours per week answering texts and emails about inventory availability, creating invoices by hand, processing credit card authorizations manually, and managing bookings in spreadsheets. SEO content was labour-intensive to produce and the company was missing inbound lead opportunities because inquiries weren't responded to fast enough. Worse, after lengthy back-and-forth conversations about product availability and pricing, customers would sometimes decide not to purchase, meaning all that manual effort generated zero revenue.
Solution
We replaced every manual touchpoint with AI. The website was built with AI for speed and SEO performance. AI assistants now handle customer inquiries via SMS and email with knowledge of real inventory and availability, cross-selling and upselling products contextually. A custom CRM replaced HubSpot entirely. Automated invoicing and payment processing eliminated manual credit card authorizations. And an AI-driven SEO content pipeline generates and publishes keyword-optimized blog posts to WordPress automatically. The owner now focuses on strategy and growth instead of admin.
Results
- • AI assistants handle inquiries 24/7 with real inventory knowledge
- • 50+ SEO posts auto-generated and published to WordPress
- • $4K in sales in the first month after launch
Website
okanaganwed.com →The Challenge
Okanagan Wedding Co. rents curated décor collections, including statement arches, tablescapes, seating charts, and candlelight installations, for weddings and events across Metro Vancouver, the Fraser Valley, and the Okanagan. Before MannVenture, every customer interaction was manual. A bride would text asking about arch availability for her August wedding. The owner would check a spreadsheet, reply with options, answer follow-up questions about pricing, suggest complementary pieces, and then manually create an invoice if the customer said yes. This cycle repeated dozens of times per week. Inbound emails often waited hours for a response because the owner was busy with deliveries or on-site styling. Meanwhile, the company had no SEO presence because every customer came through Instagram or word-of-mouth, leaving an entire channel of high-intent Google traffic untapped. The owner was working in the business instead of on the business, and the manual processes couldn't scale into the busy wedding season without hiring staff.
Implementation
Timeline: 6 weeks
- 1Built the entire website with AI, optimized for page speed and SEO with clean navigation, high-quality imagery, integrated rental catalogue, and mobile-responsive design that converts browsers into inquiries
- 2Deployed AI-powered SMS and email assistants via Twilio and Claude API that understand the company's real-time inventory, answer availability questions, suggest complementary décor pieces based on what the customer is renting, and handle objections, all in natural, on-brand conversation
- 3Created automated high-context first-touch emails so every inbound inquiry gets an immediate, personalized response while the sales team is notified and can follow up with full context of what the AI already discussed
- 4Built a custom CRM on Cloudflare Workers with Google Sheets backend, eliminating the need for HubSpot and tracking every lead from first touch through booking, delivery, and post-event follow-up
- 5Automated invoicing and credit card authorization through Square integration so that when a customer confirms a booking, the invoice is generated and sent automatically with secure payment links, eliminating manual payment processing
- 6Created an AI-driven SEO content pipeline that researches keywords via DataForSEO API, generates optimized blog posts, and publishes them to WordPress on a regular cadence, building organic search presence without any manual content creation
- 7Configured AI-powered upsell and cross-sell sequences triggered by booking events. If a customer books an arch, the AI suggests matching tablescapes and candlelight packages based on real inventory availability and the event date
- 8Implemented structured data markup and question-based blog content strategy for AI search visibility, enabling the business to be cited by ChatGPT and other AI search engines when users ask about wedding décor rentals in the region
Key Metrics
$4,000
First month revenue
15+ hrs/week
Admin time eliminated
50+ (automated)
SEO posts published
Under 60 seconds (was hours)
Inquiry response time
Cited by ChatGPT
AI search visibility
“I went from drowning in texts and spreadsheets to having AI assistants that handle almost everything, and they're better at cross-selling than I was. The revenue impact was immediate.”
Okanagan Wedding Co., Owner
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