About Reuben S. Mann, MBA
Enterprise experience. Small business focus.
AI implementation consultant who has scaled enterprise SaaS platforms, built AI-powered business systems, and now applies that experience to help small businesses implement AI.
Marketing executive who has led go-to-market for enterprise SaaS platforms, scaled revenue from ~$10M to ~$40M, and built AI-powered business systems for small businesses. Now runs MannVenture, an AI implementation consultancy helping small businesses in British Columbia automate workflows, cut costs, and get found by AI search engines.
~$10M → ~$40M
Revenue scaled
~8% → ~20%
Organic growth
+44%
Pipeline lift
$30M → $60M
ACR revenue growth
Experience
What Reuben has done.
Enterprise experience across sales, strategy, operations, M&A, and customer experience \u2014 now applied to AI implementation for small business.
Sales & Marketing
Led positioning, demand generation, and pipeline systems that scaled revenue from ~$10M to ~$40M. Built repeatable GTM engines across enterprise SaaS and complex technical platforms.
Strategy & Operations
Defined go-to-market strategy, operating cadence, and prioritization frameworks for multi-product platforms. Managed $1M+ event programs and agency relationships.
AI & Automation
Built AI-powered CRM systems, automated lead nurturing, AI SMS responders, content pipelines, and business phone routing — real systems running in production for small businesses today.
M&A Integration
Led marketing integration following a $20M acquisition of three business units, creating a unified platform narrative and cross-portfolio brand architecture.
Customer Experience
Designed customer journeys, onboarding flows, and support systems. Built AI chatbots and automated follow-up sequences that respond to customers 24/7.
AI Systems Built
Real AI systems running in production for small businesses.
AI-powered CRM with automated lead nurturing and SMS responses. SEO content pipelines that research, write, and publish automatically. Smart phone routing that replaced expensive telecom. AI chatbots qualifying leads 24/7. These aren't demos — they're production systems serving real customers.
Senior Director of Marketing
TrustFlight — Vancouver, BC
November 2023 – Present
Category Creation, Platform Narrative & M&A Integration
- Led sales and marketing integration following $20M USD acquisition of three business units from Wheels Up, creating the world's first end-to-end aviation safety ecosystem spanning training, operational systems, and emergency response.
- Defined the unified category narrative and platform positioning, evolving TrustFlight from a regional SaaS vendor into a multi-unit safety technology platform.
- Designed brand architecture and cross-portfolio value propositions across all business units, products, and regional teams.
GTM Strategy, Product Marketing & Growth
- As part of the executive leadership team, contributed to scaling revenue from ~$10M to ~$40M USD, increasing organic growth from ~8% to ~20% annually.
- Drove a 44% increase in sales pipeline, growing monthly opportunities from 18 to 26 in under nine months and contributing to the first quota-achieving quarter ($7.2M ARR) in company history.
- Modernized sales enablement with platform-level narratives, competitive positioning, and objection-handling frameworks that supported wins including CommuteAir (United Airlines-owned).
Brand, Communications & Thought Leadership
- Shifted to an in-house comms model delivering a 750%+ YoY increase in media placements, 500K+ organic impressions, and $250K+ in earned media value.
- Launched the inaugural TrustFlight UsersForum in London, UK — 100 attendees from 18 countries across 48 customers.
- Developed executive communications and thought leadership for the CEO and leadership team including keynotes, op-eds, and strategic partnership launches.
Director of Marketing and Sales Operations
ACR Group (Acquired by Acron Aviation) — Kelowna, BC
July 2019 – October 2023
Deep-Tech GTM & Competitive Displacement
- Led global GTM and launch execution for Iridium Certus® aviation connectivity, introducing a new class of SATCOM solutions resulting in $30M USD sales pipeline.
- Crafted positioning and technical narratives that differentiated ACR Group from incumbents including Garmin, Honeywell, and Thales, enabling competitive displacement in a certification-driven ecosystem.
Growth, GTM & Platform Expansion
- Contributed to $20M USD in revenue growth, helping scale annual revenue from $30M to $60M through targeted GTM, OEM partnerships, and cross-portfolio campaigns across 4 business units.
- Generated 500+ SQLs and 4,500+ MQLs annually through region-specific ABM programs, digital campaigns, and technical webinars.
- Achieved #1 search rankings for newly launched products, outperforming larger competitors in digital discoverability and inbound intent capture.
Brand, Events & Ecosystem Influence
- Owned a $1M+ global events program — 30+ tradeshows and conferences per year with speaking slots, panels, and press conferences.
- Drove integrated PR with 25+ press releases per year and 50M+ online impressions across AIN Online, Aviation Today, Aerospace Tech Review, and Vertical Magazine.
- Built and led a high-performing team across product marketing, content, performance marketing, and events while managing four specialist agencies.
Earlier Career
2013 – 2019
Education
University of Northern British Columbia
Master of Business Administration (Valedictorian)
Harvard Business School Online
Certificate, Management Essentials
University of British Columbia
Bachelor of Science, Biochemistry and Molecular Biology
Work with Reuben
Start with a free AI audit. Reuben will personally review your business operations and deliver your AI Opportunity Report within 48 hours.