Case Study
PositionScale
Accelerating success for tomorrow's innovators.
Summary
A venture built with product strategy, MVP delivery, brand narrative, and AI-enhanced sales foundations.
Problem
There was a strong idea, but no clear technical direction for turning it into a product with product–market fit.
Solution
We clarified the core offering, developed sales enablement materials and ran training, identified underserved market channels to leverage, and implemented a consistent GTM strategy with repeatable sales motion.
Results
- • Created product, brand, and sales motion from 0
- • Shipped MVP + messaging system to support outbound
- • Built pipeline foundations (assets + process)
Website
www.positionscale.com →The Challenge
PositionScale needed to go from concept to a working SaaS product with active sales pipeline in under 3 months. The founder had the domain expertise but no product team, no brand system, and no outbound sales infrastructure.
Implementation
Timeline: 12 weeks
- 1Defined product requirements and core user flows
- 2Built MVP with AI-powered prospecting features
- 3Created brand identity, messaging, and positioning
- 4Set up outbound sales pipeline with AI content generation
- 5Launched beta with targeted outreach to early adopters
Key Metrics
8 weeks
Time to MVP
Built from zero
Sales pipeline
3 active
Outbound channels
4 core modules
AI features shipped
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