GEO
Generative Engine Optimization (GEO)
Optimize your entire online presence so ChatGPT, Gemini, Perplexity, and AI search engines recommend your business in conversational results.
What is generative engine optimization? GEO is the practice of optimizing your entire online presence so AI-powered search engines recommend your business. Unlike traditional SEO for Google, generative engine optimization targets ChatGPT, Gemini, Perplexity, and Copilot, the platforms where millions of customers now search for products and services every day.
When someone asks ChatGPT for a business recommendation in your industry, the AI draws on reviews, citations, brand mentions, structured data, and content authority to decide who to suggest. Generative engine optimization services ensure those signals point to your business, not your competitors.
SEO for ChatGPT & AI search
Hundreds of millions of people now search with ChatGPT, Gemini, and Perplexity instead of Google. ChatGPT SEO ensures your business appears in conversational search results, not just traditional link rankings.
Reputation is everything
AI models form opinions about your business from reviews, mentions, citations, and content. GEO ensures those signals work in your favor so AI recommends you over competitors.
First movers win
Most businesses haven't even heard of generative engine optimization. The ones investing in GEO tools and services now will own AI recommendations while competitors scramble to catch up.
Capabilities
How we get AI to recommend your business.
AI Brand Presence Audit
We test what ChatGPT, Gemini, Perplexity, and other AI models say about your business right now. Most businesses are either invisible or misrepresented.
LLM Optimization
Optimize the signals that large language models use to form opinions about your business, including website content, reviews, mentions, citations, and structured data.
Citation & Mention Building
Build authoritative mentions across platforms that AI models trust. Industry directories, knowledge bases, Wikipedia references, and high-authority publications.
Review & Reputation Strategy
AI models weigh reviews heavily. We build a review strategy that increases volume, quality, and recency across the platforms AI models reference.
ChatGPT SEO
Specific optimization for ChatGPT search, the fastest-growing search engine. Ensure your business appears when users search conversationally for your services.
Competitive AI Visibility Analysis
Track how your AI visibility compares to competitors. Monthly reports showing who AI recommends for your key queries and what they’re doing differently.
Digital PR
Digital PR and link acquisition.
In-house citation building
- Citation building on AI-trusted platforms: industry directories, review sites, knowledge bases, and local business listings
- Brand mention campaigns targeting publications and platforms AI models reference
- Review generation strategy to build the volume, quality, and recency signals AI engines weigh
- Content-driven PR: publishing citation-optimized articles that attract natural references
- Entity consistency audits ensuring your business name, address, and details match across every platform
Partner-coordinated (enterprise scale)
- Enterprise editorial placements in major publications and industry outlets
- High-volume link building campaigns for competitive verticals
- Broadcast media placements and coverage at scale
For most small businesses, our in-house citation building is sufficient to establish the authority signals AI models need. For enterprise-scale needs, we bring in specialist partners. Learn more in our GEO tools and services guide.
Onboarding
Your first 30 days of GEO.
Week 1
AI Brand Presence Audit
Test what ChatGPT, Gemini, Perplexity, Claude, and Grok say about your business. Audit your reviews, citations, and mentions across platforms. Run competitive analysis.
Week 2
Foundation Building
Optimize your Google Business Profile and Foursquare listing. Fix NAP (name, address, phone) consistency across directories. Deploy structured data markup.
Weeks 3–4
Authority Signal Building
Launch review generation strategy. Build citations on AI-trusted directories and platforms. Publish citation-optimized content targeting your key queries.
End of month
Progress Report
Baseline comparison showing AI visibility before and after. Citation inventory. Review velocity metrics. Clear next-step recommendations for month two.
Pricing
Generative Engine Optimization: $2,000–$5,000/mo/month
Monthly retainer. Includes AI brand audit, LLM optimization, citation building, review strategy, and competitive analysis. Also available as part of a combined AEO + GEO package.
Related service
Answer Engine Optimization (AEO)
GEO builds your overall AI authority. AEO structures your content so AI assistants cite your business as the direct answer when customers ask questions in your industry.
FAQ
Common questions.
Generative Engine Optimization (GEO) is the practice of optimizing your entire online presence so AI-powered search engines (ChatGPT, Gemini, Perplexity, and Copilot) recommend your business in conversational results. Unlike traditional SEO which targets Google’s link rankings, GEO targets the AI-generated answers that are replacing traditional search for millions of users.
AEO (Answer Engine Optimization) focuses on structuring your website content to be cited as direct answers. GEO is broader and optimizes your entire online presence: reviews, mentions, citations, authority signals, and brand perception across every platform that AI models reference. Think of AEO as on-site content optimization and GEO as off-site authority and reputation building. Most businesses need both.
ChatGPT SEO (also called LLM optimization or SEO for ChatGPT) is the process of ensuring your business appears in ChatGPT’s search results and recommendations. ChatGPT surpassed 400 million weekly active users in 2025, making it one of the fastest-growing search engines in history. When users ask ChatGPT for business recommendations, GEO determines whether your business gets mentioned.
GEO requires a different toolkit than traditional SEO. Key tools include AI visibility monitors (tracking mentions across ChatGPT, Gemini, Perplexity), citation management platforms, review aggregation tools, structured data generators, and brand mention trackers. We implement the full GEO stack as part of our service, including tools most agencies don’t even know exist yet.
Yes. We offer GEO as a standalone monthly retainer ($2,000–$5,000/month) or as part of a combined AEO + GEO package. Our GEO services include AI brand presence audits, LLM optimization, citation building, review strategy, ChatGPT SEO, and competitive AI visibility analysis with monthly reporting.
You can’t control it directly, but you can influence it significantly. AI models form opinions based on your online presence: reviews, mentions, authoritative content, and structured data. By optimizing these signals systematically, we shift how AI models perceive and recommend your business. Businesses with strong GEO consistently outperform competitors in AI recommendations.
We track AI mentions, brand sentiment in AI responses, share of voice compared to competitors, and direct queries across ChatGPT, Gemini, and Perplexity. We also measure the underlying signals that feed AI, including citation volume, review velocity, content authority scores, and structured data coverage. Monthly reports show exactly how your AI visibility is trending.
Yes. We handle in-house citation building on AI-trusted platforms including industry directories, review sites, knowledge bases, and local business listings. We also run brand mention campaigns, review generation strategy, content-driven PR, and entity consistency audits. For enterprise-scale needs like editorial placements in major publications or high-volume link building campaigns, we coordinate with specialist partners. For most small businesses, our in-house citation building is sufficient to build the authority signals AI models need.
A keyword list targets individual search terms in isolation. A topical map organizes your content into interconnected clusters that establish entity authority across an entire subject area. AI search engines favor topical authority because they evaluate whether a source demonstrates comprehensive expertise, not just whether a page mentions a specific phrase. Topical maps build the kind of deep, structured coverage that makes AI models treat your brand as the go-to authority for an entire topic, while keyword lists only optimize for individual queries.