A price you have to ask for is a price that changes
When a vendor makes you book a call to hear the number, the number is not fixed. It moves with what they think you can pay, how the call goes, and how badly they want the month. A published price cannot do that. It is the same for you as it is for the shop down the road, and it cannot quietly climb because you sounded busy on the phone.
We publish ours for a plain reason: the alternative asks you to trust a stranger's read of your wallet. You should be able to decide whether something is worth it before anyone has your phone number.
What an honest price actually shows you
A price is not one number. It is the monthly cost, the one-time setup, what happens when you go past an allowance, how long you are committed, and what it costs to leave early. A vendor who shows you the first number and hides the rest has not shown you the price. Everything on this list sits on our pricing page, in plain sentences, before you talk to anyone.
- The monthly cost, with the one-time setup fee beside it, not buried.
- The allowance included each month, and the exact rate for anything past it.
- The length of the term, whether it renews on its own, and what an early exit costs.
- The currency, and whether tax is included.
No mystery quotes, no hourly billing
The oldest move in the trades and in software is the same one: quote low, bill by the hour, and let the real total show up on the invoice. We do neither on the core products. The number you read is the number you pay, and a heavy month has a rate you already saw rather than a surprise at the bottom of the bill.
If you run past the conversations or calls included in a month, the extra is charged at a published rate, one you read before you signed, not a figure you find out about after the fact.
Free should be the real thing, not the bait
Plenty of vendors dangle something free to get your number, and then the free thing turns out to be a teaser for the part that costs money. A free tool is only honest if it does real work on its own.
Our report card is the first page of the leaderboard we run every month inside the paid growth engine, run once and handed to you at no charge. It grades how your business shows up when someone searches, and there is nothing to buy to read the result.
Three questions to ask any AI vendor before you commit
The pattern to distrust is the one where setup is free or cheap, the monthly looks fair, and the real cost lives somewhere you cannot see until you have signed. Three questions flush it out. If a vendor cannot answer all three from a page you can read today, that reluctance is your answer.
- What does a heavy month cost, and is that rate written down where I can read it?
- How long am I committed, does it renew on its own, and what does leaving early cost?
- Is the free tool actually free, or a demo of something I have to buy to use?
Why this matters more with AI than with anything else
AI is new, and newness is where opaque pricing hides best. Most owners have no gut sense yet of what a fair number looks like for an AI receptionist or a done-for-you site, and that missing instinct is exactly what a get-on-a-call-and-we'll-talk-pricing approach counts on.
Published pricing takes that advantage away. When the monthly, the setup, the overage, and the term are all on the page, you can hold us against the next vendor on the same terms and decide without sitting through a sales call. That is the whole point of putting them there.