Hands guiding a hand plane along a board in a warmly lit workshop.

We build products with founders. Same operating team, different job.

Six live sites we built, including our own. If you have deep domain expertise and no product team, we bring the build: product, MVP, positioning, and go-to-market. For the right fit, we work partly for equity.

Four tracks, one operating team.

Track 1

Product strategy + scope

ICP, problem framing, feature cuts, and PRD-level clarity, so the build starts with a sellable scope instead of a wish list.

Track 2

MVP delivery

Core flows, onboarding, instrumentation, QA, and a production deploy. Something real to put in front of customers, in weeks.

Track 3

Positioning + launch assets

Messaging architecture, landing page, offer packaging, and a simple brand system that makes the product legible.

Track 4

Go-to-market

The first repeatable channel: outbound, content, or paid, instrumented so you know what's working before you scale it.

Six live sites we built.

Six businesses, six URLs, all answering right now. Open any of them.

  • JG Fitness Coach

    jgfitnesscoach.com

    Online fitness coaching, Langley, BC.

    Their own footer credits the build to us, so this one you can check without taking our word for it.

  • Okanagan Wedding Co.

    okanaganwed.com

    Wedding and event décor rental across Metro Vancouver, the Fraser Valley and the Okanagan.

    The one running all three systems, with the numbers sourced and dated on its case study.

  • RSVP'd

    rsvpd.ai

    AI event planning for weddings, showers and parties.

  • Giftposy

    giftposy.com

    SMS-first flower gifting in British Columbia.

  • Understory Fields

    understoryfields.com

    A five-acre flower and foliage farm in Fort Langley, BC.

  • PositionScale

    positionscale.com

    Research operations platform and services for labs and universities.

Every URL above was checked and answering on 20 July 2026. We built each of these sites. Where one of them runs a product we sell, or has a result we can source, it says so on its own row and nowhere else.

The equity program, in one paragraph.

For a small number of ventures a year, we reduce cash fees in exchange for equity. It only works when the founder brings real domain expertise and a route to customers, and we bring everything else. If that's you, start the conversation. A real reply from a real person within one business day.