Fractional CMO for B2B and SaaS companies.
A senior marketing leader who works with your company for part of each month, setting the strategy, owning the budget, directing the team and the agencies, and reporting results to the chief executive and the board.
What MannVenture's fractional CMO service provides
MannVenture provides a fractional CMO to B2B, SaaS, industrial and regulated companies in British Columbia: a senior marketing leader for part of each month, on a monthly engagement. The role owns the marketing strategy, the budget, the team and the agencies, and reports to the chief executive and the board. The fractional CMO comes from a team that has worked in revenue and digital transformation for companies doing up to $60M a year.
Who leads the work
The proposal names the person who will hold the role, with their background and references, and you meet them before anything is signed.
Where your company has no one to carry out part of the plan, the rest of our team can run it: SEO, paid search and paid social, email, content and demand generation, directed by the fractional CMO.
What the fractional CMO owns
Marketing strategy
Sets the marketing strategy from the company's revenue targets, and writes or updates the go-to-market plan it sits under.
Budget
Allocates the marketing budget across channels and programs, and moves it as results come in.
Team and agencies
Manages the in-house marketing team and the outside agencies and contractors, sets their goals and reviews their work.
Pipeline
Agrees lead and opportunity definitions with sales and owns marketing's share of the pipeline.
Hiring
Writes the roles, interviews candidates and onboards the people the plan calls for, including a full-time successor when the company is ready for one.
Reporting
Reports to the chief executive each month and to the board each quarter on spend, pipeline and revenue contribution.
The first quarter
Step 1
Assessment
A review of the current strategy, budget, team, agencies, tools, data and results, with interviews across leadership and sales.
Step 2
The quarter's plan
Priorities, budget changes and hires for the next three months, agreed with the chief executive.
Step 3
The operating rhythm
Set time with the team and agencies each week, a monthly report to the chief executive and a quarterly review with the board.
When a company brings one in
A company is ready for one when marketing spend has grown past what a junior marketer or an agency should direct alone, when a founder still runs marketing alongside the rest of the business, or when the company is preparing for a funding round or a new market and needs a marketing plan the board can review.
The role can also bridge to a full-time hire. The fractional CMO builds the plan and the team, writes the full-time role when the company needs one, and helps hire the person who takes it over.
Marketing our team has led
Our team runs the marketing for MannVenture's own product line: the positioning, the published price list, the SEO and content program behind this site, and the comparison pages against nine alternatives. For OWC Events, a customer, we built a custom CRM that follows each lead from first contact through booking, delivery and follow-up.
The monthly rhythm
- Set time each week with your marketing team and agencies
- A monthly report on spend, pipeline and revenue contribution
- A monthly review with the chief executive
- A quarterly board update
- Hiring and agency selection when the plan calls for it
Companies that bring one in
B2B and SaaS companies in growth
Companies with a product that sells and a marketing function that needs senior direction.
Founder-led companies
Founders who still run marketing and want to hand it to someone senior.
Companies preparing for a raise or a new market
Leadership teams that need a marketing plan investors and the board can review.
Questions about fractional CMO services
A senior marketing executive who leads a company's marketing for part of each month, as a monthly engagement, covering strategy, budget, team, agencies and reporting.
A senior marketing leader from our team, named in the proposal with their background and references. The introduction call with that person comes before the engagement starts.
The time each month is set in the written scope, from the size of the team, the budget and the plan, and it changes as the company grows.
It is a monthly engagement, quoted after a call. The scope turns on the time the role needs each month, the size of the team and the number of agencies it directs, and whether board reporting is included.
Yes. Directing agencies and contractors is part of the role: setting their goals, approving their plans and reviewing their results.
Yes. The role reports to the chief executive each month and presents to the board each quarter.
A fractional CMO directs the marketing function, including the strategy, the budget and the agencies that carry out the work.
Get a proposal
Tell us about the company, the marketing team you have now and the targets for the next year.
The written scope and the price follow the call.
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