Facebook and Instagram ads for businesses in British Columbia.
Our team runs your Meta advertising: tracking, audiences, ad creative and testing on Facebook and Instagram, reported monthly against the leads and sales the ads produce.
Facebook and Instagram ads from MannVenture
MannVenture manages Facebook and Instagram advertising for businesses across British Columbia. We set up the Meta pixel and the Conversions API, build audiences from your customer lists, site visitors and page engagement, make the ad creative, test variations against each other, and report monthly on the leads and sales the ads produce.
What a Facebook ads agency does
A Facebook ads agency runs paid campaigns across Meta's platforms: the Facebook feed, Instagram's feed, Stories and Reels, Messenger and the Audience Network. Meta owns all of them and runs them through one ad account, so Facebook ads, Instagram ads and Meta ads are the same service.
We manage three things and adjust them each week from the results: the tracking that tells Meta which people became customers, the audiences that set who sees the ads, and the creative people respond to.
What Meta ads management includes
Tracking setup
We install and test the Meta pixel and the Conversions API, and configure the events that matter to your business: leads, bookings, add-to-cart and purchases.
Audiences
We build custom audiences from your customer lists, site visitors and the people who engaged with your page, lookalike audiences from your best customers, and location and interest targeting where it fits.
Ad creative and copy
We write the copy and design image and carousel ads, cut short edits from video you already have, and size each for the feed, Stories and Reels.
Testing
We test new creative against the current best performer, pause the ads that lose, and move budget toward the audiences and placements that produce leads.
Lead and catalogue campaigns
We run instant-form lead ads where a form inside Facebook suits the offer, and catalogue ads for businesses with products or rentals, so people see the items they viewed on your site.
Ad formats
Image ads
A single image and a short message, for an offer or a service that a photo explains.
Carousel ads
Up to ten images or products in one ad, for a range of work, a menu or a catalogue.
Short video
Edits from footage you already have, sized for Reels and Stories.
Lead form ads
A form that opens inside Facebook or Instagram with the person's details already filled in.
The pixel and the Conversions API
The Meta pixel records actions in the visitor's browser. Browsers and ad blockers stop some of those events, so we also send events from your website's server through the Conversions API. Together they give Meta a more complete count of leads and sales, and that count is what Meta's delivery system optimizes toward.
Without conversion data, Meta has little to optimize toward beyond clicks and engagement. Tracking is therefore the first thing we set up and the first thing we report on each month, through the event match quality score in your account.
Meta ads for local businesses
A business that serves one area sets its campaigns to the people who live or work within it, by city, postal code or a radius around the business. Local campaigns usually work best with an offer a person can act on: a booking, a quote, a seasonal promotion or an event.
Budgets for a local audience are smaller than for a national one, because the audience is smaller. We set the budget with you from the size of the area and the number of leads you need, and report the cost per lead each month so the budget can be adjusted on evidence.
Your monthly Meta ads report
- Spend, reach, leads and cost per lead, by campaign
- The creative that performed best and the next tests
- Audience results, including past customers and lookalikes
- Tracking health: pixel and Conversions API event match quality
Who it suits
Businesses with a visual product
Décor, food, fitness, beauty, home services and events show well in a feed where people browse.
Businesses with a customer list
A list of past customers lets Meta find people with similar profiles, and lets you reach those customers again with an offer.
Businesses running Google Ads
Meta ads reach people in your area before they search, which adds to the searchers Google Ads already reaches.
Related reading
Questions about Facebook and Instagram ads
It sets up the tracking, builds the audiences, makes the ad creative, runs and tests campaigns on Facebook and Instagram, and reports on the leads and sales they produce.
Yes. Meta owns Facebook and Instagram and runs both through one ad platform, so Facebook ads, Instagram ads and Meta ads are managed in the same account.
It sends conversion events from your website's server to Meta, alongside the browser pixel. It recovers events the pixel misses, so Meta's count of leads and sales is more complete.
Yes. We write the copy, design image and carousel ads, and cut short edits from footage you already have. We do not run video shoots.
No. Ad spend is separate from our management fee.
The ad account, the pixel and the audiences sit in your Meta Business Portfolio, in your business's name, and we work through partner access.
They suit businesses with a visual product or an offer people act on, aimed at the people within the area the business serves. We set them up with tracking so the report shows the leads and sales they produce.
That depends on the size of the area, the cost per lead in your market and the number of leads you need. We recommend a starting budget in writing and adjust it from the cost per lead each month.
Management and creative are quoted after a call about what you sell, who buys it and your budget.
Get a proposal
Tell us what you sell and who buys it. If you have run Meta ads before, partner access to the ad account lets us review it before the call.
The written scope and the price follow the call.