SaaS marketing and SEO for software companies.
Our team runs marketing for software companies that sell to businesses: SEO built around how buyers research software, paid acquisition, trial and demo conversion, retention email, and reporting that ties sign-ups, demos and closed-won deals to the channel that produced them.
What MannVenture's SaaS marketing covers
MannVenture runs SaaS marketing and SaaS SEO for B2B software companies in British Columbia. The plan is built around three facts of a software sale: buyers compare tools before they talk to sales, a trial or a demo comes before the purchase, and revenue depends on renewals and expansion. The work is planned by a team that has worked in revenue and digital transformation for companies doing up to $60M a year.
SaaS SEO
Software buyers search for the problem, the category and the alternatives before they talk to sales, and SaaS SEO builds the pages for those searches.
Category and use-case pages
Pages for the problem the software solves and for each use case, written for the terms buyers search before they know your name.
Comparison and alternatives pages
Pages that compare your product with the tools buyers consider, sourced to each vendor's own pages and kept current as those products change.
Integration pages
A page for each integration, aimed at the searches that pair your category with the tools buyers already use.
Technical SEO for the marketing site and the app
Crawling kept to the marketing site, JavaScript rendering checked, and documentation and help-centre pages indexed where they answer buyer questions.
Review sites
Profiles on G2, Capterra and the directories your buyers read, with a plan for asking customers for reviews.
Product-led and sales-led motions
In a product-led motion the buyer signs up for a trial or a free plan and converts inside the product, and marketing is measured on sign-ups, activation and conversion to paid. In a sales-led motion the buyer books a demo with an account executive, and marketing is measured on qualified demos and pipeline.
We set the plan, the metrics and the website around the motion you run, and around both when a product-led sign-up from a larger company should become a sales conversation.
Paid acquisition and conversion
Google Ads
Campaigns on category, comparison and competitor terms, measured on the trials and demos they produce.
LinkedIn ads
Campaigns aimed at the job roles and company sizes in your ideal customer profile.
Trial and demo pages
Sign-up and demo-request pages tested and shortened, with follow-up email for people who start and stop.
Onboarding email
Sequences that bring new trial users to the first action that predicts they will convert to paid.
Retention and expansion
Revenue in a subscription business depends on customers staying and growing. We run the marketing side of retention: onboarding and adoption email, release announcements, customer stories, and campaigns for upgrades and added seats, reported next to new business.
Software marketing our team has run
MannVenture sells its own products the way a software company does: published monthly prices, a page for each product, and comparison pages against nine alternatives, with each competitor figure tied to the vendor's own page and the date it was checked. Our team built the SEO and content program behind those pages.
SaaS metrics we report
- Visitors, sign-ups and demo requests by channel
- Trial to paid conversion, or MQL to SQL to closed-won
- Customer acquisition cost by channel
- CAC payback period
- Pipeline and new monthly recurring revenue by source
Software companies it fits
B2B SaaS companies with paying customers
Software companies that have customers and need a repeatable source of new ones.
SaaS companies entering a new market
Teams launching into a new segment, region or product line, where a go-to-market strategy sets the plan first.
Founder-led SaaS teams
Companies where a founder runs marketing and wants a team to run the programs.
Questions about SaaS marketing
It plans and runs marketing for software companies: SEO, paid acquisition, content, trial and demo conversion, email, and the reporting that ties each channel to sign-ups, pipeline and revenue.
SEO for software companies: category and use-case pages, comparison and integration pages, technical SEO for the marketing site and the app, and review-site profiles.
Both. The plan and the metrics follow the motion you run, including a product-led motion that hands larger accounts to sales.
Sign-ups and demo requests by channel, trial conversion or MQL to SQL to closed-won, customer acquisition cost, CAC payback and new monthly recurring revenue by source.
Yes. Each claim about another product is sourced to that product's own pages and dated, and the pages are updated when those products change.
SaaS marketing is scoped and quoted after a call. The scope turns on the motion you run, the number of channels in the plan and the volume of SEO pages planned. Ad spend is separate from the management fee.
Get a proposal
Tell us what your software does, who buys it, and whether you sell through trials, demos or both.
The written scope and the price follow the call.