Industrial and manufacturing marketing.
Our team runs marketing for manufacturers, distributors, engineering firms and construction suppliers: technical content written from your engineers' source documents and approved by them, a website that handles specifications and quote requests, support for distributors and dealers, and trade show programs tracked to the orders they produce.
What MannVenture's industrial marketing covers
MannVenture runs marketing for manufacturers, distributors, engineering firms and construction suppliers in British Columbia, built for long sales cycles, technical buyers and purchases that several people approve. The work covers technical content, the website as a catalogue and quote desk, search for parts and specifications, distributor and dealer support, trade shows and account-based programs. It is planned by a team that has worked in revenue and digital transformation for companies doing up to $60M a year.
From quote request to order
Step 1
Capture
The quote form asks for the details your estimators need, so the first reply can be a quote.
Step 2
Route
Each request goes to the right estimator or territory representative, and the buyer receives an acknowledgement when the request arrives.
Step 3
Follow up
Open quotes get scheduled follow-up so none lapse unanswered.
Step 4
Measure
The CRM records quote value, win rate and source, so marketing is judged on the orders it contributed to.
How industrial buyers buy
An engineer or a buyer starts with a search for a part, a material or a specification, downloads a data sheet, and puts a supplier on a shortlist before the supplier's sales team hears about it. Approval then passes through engineering, procurement, finance and sometimes a quality or safety review.
Each of those people reads a different document, so the marketing puts the specification, the lead time, the terms and the total cost where each person looks at the step they are on.
What we do for industrial companies
Technical content
Product and application pages, data sheets, specification guides and CAD and document downloads, written from your engineers' source material and approved by them.
The website as a catalogue and quote desk
A product catalogue buyers can search by specification, with quote request forms that capture the part, quantity, material and deadline and route each request to the right person.
Search for parts and specifications
SEO aimed at the part numbers, materials, standards and applications engineers search.
Distributor and dealer support
Co-branded material, product training content, lead sharing and a dealer locator, so the channel sells your product with the same message you use.
Trade shows and events
Outreach to target accounts before the show, booth material, lead capture and follow-up, with each conversation entered in the CRM.
LinkedIn and account-based programs
Campaigns aimed at the engineering, operations and procurement roles inside the companies you want to supply.
Catalogue and quote systems our team has built
For OWC Events, a customer that rents décor from a large inventory, we built an assistant that answers availability and price questions from the live price list and stock quantities, and a custom CRM that follows each inquiry through to delivery. An industrial catalogue and quote desk run on the same pieces: live product data, fast answers to a buyer's question and a record of each request.
The monthly report
- Quote requests by product line and source
- Quote value and win rate
- Data sheet and document downloads
- Trade show leads and their follow-up status
- Search rankings for priority products and specifications
Companies it fits
Manufacturers
Companies that make equipment, components or materials and sell direct, through distributors, or both.
Distributors and suppliers
Companies selling a wide catalogue to trades, contractors and plants.
Engineering and construction suppliers
Firms selling engineered products and services into construction, energy, mining and forestry projects.
Industrial marketing and our other services
Industrial programs draw on the rest of our services: a go-to-market strategy when the company enters a new market or launches a product line, demand generation for account-based work, and SEO and Google Ads for the searches engineers and buyers make.
Questions about industrial marketing
Marketing for companies that sell equipment, components, materials and engineering services to other businesses, built for long sales cycles, technical buyers and several approvers.
Your engineers supply and approve the technical detail. We write from their source documents, and each page goes back to them for approval before it is published.
Yes. We produce co-branded material and training content for the channel, set up lead sharing, and build a dealer locator on your site.
Yes. The program covers outreach to target accounts before the show, booth material, lead capture and follow-up afterwards, with each conversation recorded in the CRM.
Yes. The quote form captures what your estimators need and routes each request to the right person, and the CRM tracks it to an order.
We quote industrial programs after a call. The scope turns on the number of product lines and markets, the catalogue and quote-desk work on the website, and the trade shows in the year.
Get a proposal
Tell us what you make or supply, who buys it, and how quote requests reach you today.
The written scope and the price follow the call.
Other services