Put AI on your website
Add an assistant that answers questions and takes bookings, connect it to your calendar and inbox, get your business cited in AI search, and track the inquiries it brings in.
Course outline
- 1Choosing the assistant
- 2Teaching it your business
- 3Bookings and handoff
- 4Showing up in AI search
- 5Counting the inquiries
1:1, 2 hoursWorkshop, 4 or 8 hours
Who it is for.
Businesses whose website gets visitors but few inquiries, and whoever maintains the site, whether it runs on WordPress, Wix, Squarespace, Shopify or Webflow. Someone with admin access to the site should attend, because the session ends with changes made to it.
Tools covered: WordPress, Wix, Squarespace, Shopify, Website chat assistants, Google Business Profile, Google Analytics, Google Tag Manager
What we cover.
- 1
Choosing the assistant
The options for your platform and what each costs a month. We also set the questions it must pass to a person, such as legal advice or a price it has not been given.
- 2
Teaching it your business
Loading your services, prices, service area and common questions, then testing it with the real questions customers have sent you.
- 3
Bookings and handoff
Connecting it to your calendar and forms, and making sure a person gets an email or a text whenever a customer needs one.
- 4
Showing up in AI search
What ChatGPT, Google's AI Overviews and Perplexity draw on when they name local businesses, and the changes to your site and your listings that give them more to cite.
- 5
Counting the inquiries
Tracking form submissions and bookings in Google Analytics and Google Ads, so you know what the assistant and the site produce.
What you can do afterwards.
- Install and configure an assistant on your own site.
- Route bookings and urgent questions to the right person.
- Make the changes that help AI search tools cite your business.
- See in Google Analytics how many inquiries the site produces each week.
Ways to book it.
1:1 coaching
2 hours, online
$399 CAD
One person
You bring the tasks you want help with, and we work through them together in your accounts. The session is planned from a short questionnaire you fill in beforehand.
Half-day workshop
4 hours, online or on site
$999 CAD
Up to 12 people
A half day covers one course in depth for up to 12 people from one company. We agree the examples with you a week ahead, using your documents and software, and everyone does the exercises on tasks from their job.
Full-day workshop
8 hours, online or on site
$1,999 CAD
Up to 12 people
A full day covers two or three courses, or one course in the morning and an afternoon building it into your systems. We plan it with you a week ahead, the same way as a half day.
Custom AI customers
1 hour each quarter
Included
Your team
Every Custom AI customer gets a one-hour session for their team each quarter, planned around the tools they use day to day.
All prices are in Canadian dollars and exclude tax. Workshops at your office add travel at cost.
What people ask about this course.
Yes. The session ends with an assistant installed on your site and inquiry tracking set up. If you would rather we build and run it for you, that is the AI Website.
Admin access to your website, your Google Business Profile and, if you have it, Google Analytics. We send a checklist when you book.
A 2-hour 1:1 session is $399 CAD. A workshop for up to 12 people is $999 CAD for a half day of 4 hours, or $1,999 CAD for a full day of 8. All prices are plus tax, and a workshop at your office adds travel at cost.
1:1 sessions are online, on a video call. Team workshops run online or at your office anywhere in BC.
Book this course.
Tell us who the session is for and which tools they use, and we plan it around them.
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